Media/Impact: An Introduction to Mass Media
by
Shirley Biagi
Call Number: 302.23/B53/2017
ISBN: 9781305580985
Publication Date: 2016-01-01
From media history to today's rapid-fire changes, the book takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry.