Library Guide for Culture, Creativity and Management: Books

The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough, current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students’ grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project, if desired, by the professor.

Through ongoing research into students’ workflows and preferences, BUSN from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience. New for this edition, MindTap is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course--to provide engaging content, to challenge every individual and to build their confidence. BUSN features a full suite of student and instructor resources, all-new concept videos, a new flashcard tool, and more.

This book develops a global perspective on the creative industries and creative economy; draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography; explores what it means for policy-makers when culture and creativity move from the margins to the center of economic dynamics; makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ′portfolio career′ in the creative industries.

Financial Management continues to provide students with a focused understanding of today’s corporate finance and financial management. It offers a unique balance of clear concepts, contemporary theory, and practical applications in order to help students understand the concepts and reasons behind corporate budgeting, financing, working capital decision making, forecasting, valuation, and Time Value of Money (TVM).

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.

This book provides leading accounting content that engages and motivates students. With its step-by-step approach, this book streamlines complex accounting processes and helps students build confidence by mastering key concepts and procedures. Suitably written for both introductory and intermediate courses on Accounting Principles, guided by international accounting standards, this edition helps students develop good decision-making habits as they prepare, analyze, and apply accounting information. It also includes the latest available financial reports of Nestlé and adidas, both multinational companies that comply with international standards in accounting to further reinforce the real-world relevance of accounting concepts.

Intended as a practical general guide to the more common legal principles as they relate to Hong Kong--contract, tort, employment, and property--this book assists readers in understanding and anticipating legal issues that might arise in commercial or daily personal situations.

It is a complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent.

M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout. Every fact and exhibit have been checked and updated where appropriate. 90 percent of the chapter openers are new and 60 percent of the informational boxes are new.

This book provides the most comprehensive overview of information systems used by business firms today, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. Students develops ought-after skills, such as leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition features all-new Interactive Sessions, new Video Cases, and a new Career Opportunities section building practical job-seeking skills.

Find out more about the development and significance of interpersonal skills and organisational behaviour in the workplace with this Global Edition. This book guides you through the behaviours and attitudes in the environment of an organisation. It continues its successful tradition of making latest and relevant research come alive for readers, maintaining its well-known clear writing style, cutting-edge content material, and intuitive pedagogy.

Using a clear, inviting writing style, this book emphasizes only the material that helps you better understand the world and economy in which you live. You learn to become a more astute participant in today's economy with a strong understanding of both the potential and limits of economic policy. The latest relevant examples bring economic principles to life. To help you further master the key principles of economics in this edition, powerful student-focused digital resources are available in the leading MindTap digital learning and homework solution.

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout the book. It increases the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.